Fashion Through The Looking Glass is an interactive, location-based, room-scale augmented reality experience, exploring digital alternatives for the fast fashion industry. Is cyberspace the solution to the environmental and human rights crises caused by this industry? Or are other, more radical solutions needed than a mere transferring of unsustainable attitudes?
The fast fashion industry poses some of the biggest environmental and ethical challenges of our time, due to extensive resource exploitation, water consumption, labour malpractices, and other major concerns. However, there is a fundamental difference of opinion within this industry on what the future of sustainable fashion should look like: a techno-chic world where digital fashion, virtual fittings, and techno-fixes, such as 3D printed garments, come to the fore; or a slow-paced, local, artisanal approach to fashion production that steers away from technological advancements. Through the use of augmented reality, a medium that combines the virtual and physical, technological and artisanal, we hope to show that ahead lies hybrid futures where such positions will inevitably coexist and intertwine as the fashion industry continues to evolve. Furthermore, being the new generation of immersive artists, we demonstrating an exciting use case of Vuforia's cutting-edge Area Targets technology for interactive installation art.
